This is the way realists operate. They don't worry about what their enemies think of them, because they are not trying to win over their "hearts and minds", they're trying to crush their will to resist. That is how you win a war. Brute force. The left has always known that and always acted accordingly. The right got sold bullshit on "virtue" and "morality" and "being the bigger man", mainly by leftists pretending to be right wing. And the people on the right (especially its leaders), believing they could beat the left at their own game, which was a ruse all along meant to hamstring the right whenever and wherever they had power over the left, decided to abandon the concept of fighting to win as well as the belief in their own righteousness for fear that they may open themselves up to an attack on their virtue by the left. Well they got attacked regardless, and not only that they left themselves utterly outflanked and defenseless. That is why the right lost and why it will always lose as it is today. Evolution is necessary, and the best way to do that is to look to the past to see what worked then, because this isn't the first time we have had to deal with left-wing insanity. We need a neo-reactionary movement to stamp out the basis for left wing morality: the Enlightenment.