Strange thing.
I have more money in my pocket. I'm loosing weight and exercising more. I've read a lot more books. I feel less of an urge to masturbate. I'm connecting better with the people in my life. My house projects and hobbies are getting my attention.
These companies were doing nothing positive to me. If they ever "un-woke" themselves I don't see any reason to go back
Have you ever read about cults? One of the most important things (for cult leaders) to do is to make sure that every activity and action surrounds and is informed by the cult. By saturating their every action and habbit with the cult ideology you can deepen someone's devotion to and reliance on it.
It also makes it harder to question. If zorlop the lizard king says to do your laundry this way, and the laundry works, it becomes just a little bit harder to throw out the crazy bits.
Yay human psychology