I want to call everyone’s attention to how clown world becomes reality:

1. Liberal media or personality creates a new narrative by rebranding a concept or event using a ridiculous, absurd word or association. (Examples include Omar’s “Some people did something”, WaPo’s “austere religious scholar”, Trump’s “very stable genius”, Time’s “election fortifying”)

2. Conservatives endlessly repeat the new rebranding because they’re struck by the inanity, or because they amuse themselves with sarcasm.

3. New, rebranded word is more proliferated than old word and occupies our culture and collective awareness.

4. Old narrative gradually dies out.

Words matter. Write and speak accordingly