I'm confused. Coca cola already owns Sprite, which for those that are too young to remember was not always a black people soda. Back in the early 90s they decided to make Sprite an "urban" drink and started blasting commercials for it featuring black people, rappers etc. They already have the black market covered with Sprite, this new campaign is not to go after blacks, its to go after "woke" whites, which likely won't go very well for them.