I think marketing people (and HR internally), just can't help themselves. These politically correct, virtue signally millenials are all grown up now and this is how the view the world when discussing things in their own enclaves. We have a lot of work to do to change things.

You're probably right, but Hanlon's Razor, etc.

I'd like to see a future case study on how going woke ends up working out for Proctor & Gamble via Gillette. Who knows if it really hurt their bottom line or if they were pulling a fast one to cover for a stock buyback or other deal gone wrong.

Gillette released a heated razor last year that kind of reminds me of RJ Renoylds smokeless cigarette failure.