You're probably right, but Hanlon's Razor, etc.

I'd like to see a future case study on how going woke ends up working out for Proctor & Gamble via Gillette. Who knows if it really hurt their bottom line or if they were pulling a fast one to cover for a stock buyback or other deal gone wrong.

Gillette released a heated razor last year that kind of reminds me of RJ Renoylds smokeless cigarette failure.