Didn't it used to be a rule to put profits above all else? Didn't big business used to be the biggest donors to Republicans? I don't see the profit motive in alienating half your customer base. It's the same reason why entertainers should never talk politics. I have seen one theory about new millennial executives taking over and letting their "values" take over the company, as we've seen with Google.
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It is a different generation running things now. The WWII generation who grew up during the Depression (extended and made worse by Dem FDR they say) made babies in the 50s who became anti-establishment Stick It To The Man in the late 60-70s who then had kids in the 80s during the prosperous yrs of Reagan after the gas rationing and inflation of Dem Jimmy Carter who used to be the worse Pres ever until Obama (but Biden is fast overtaking that title at record speed)....and these kids got educated by the 60s radicals who got ensconced in higher ed (looking at you Bill Ayers weatherman bomber of the 70s) and now the teachers union (which are run by commies as are all unions) run the schools and the curriculum and the colleges. So all the kids of the woke radicals of the 60s had more woke kids on the 80s who had more woke kids in 2000 who are just now of ficking voting age and they all think communism, which is socialism by a different name, is a good thing and all those kids voted for Obama and even talked their conservative FL grandma into doing so, and so now the commies control every single institution in the country. Academia. Media. Social media because people dont have real friends anymore, government, banks, even fucking churches. And thats how we got Biden because it was still too close and we should be looking at 30%. commie Dems vs 70% free market conservatives of a 50-50 split because all these spoiled brats dont fucking understand that the reason they got life so great now was because of the free market entrepreneurs and their great grandparents who fought communism all those years ago.