John sells apples. Lisa and Mary always buy his apples. He makes $10 a week.
Sally wants to make John understand the power of a boycott so she decides to buy his apples one week and then not buy them ever again, like she always has.
That week John makes $15.
The next week John makes $10.
John benefitted from Sally's "boycott".
So I will start buying them and then stop
John sells apples. Lisa and Mary always buy his apples. He makes $10 a week. Sally wants to make John understand the power of a boycott so she decides to buy his apples one week and then not buy them ever again, like she always has. That week John makes $15. The next week John makes $10.
John benefitted from Sally's "boycott".
Excellent analogy