I sold all my UA stock a couple months back. I agree we have to do what we can. I was trying to make a point that we shouldn't expect much respect from some of these brands. Coke is different that's way more of a mainstream company that should be responsive to regular people.

I just had this realization about Nike several years back I was wondering why Nike ads were seeming so foreign and bizarre. Well they aren't selling to me and even if they were I'm not paying $125 for a sweatshirt.