"Don't you understand? We are building better people, we are building a better country, a better world! We are the good guys and if you disagree, we'll make you better forcibly."

Just the same once-a-generation world view shift that always ends up with some bullshit utopian ideal that gets corporatized, politicized and ends up creating greater systems of overt and covert controls that end up doing far more damage than good, but influences the nation, the people, for years to come until the next time makes it worse still.