Because large corps think that appearing woke is safe, will get them more customers and shield them from criticism from twatter loudmouths. Its a cost/benefit play. They think there will not be significant blowback from existing non-woke customer base. And here lies the problem. Whites are too afraid nowadays to be called racist, so they avoid publicly pushing back against woke agenda so now the wokies are feeling emboldened to do whatever they want. So if you're white and hate this shit, do your part. Boycott companies that virtue signal. Lets see how they do when welfare parasites are their only customers.