Woke tries to appeal to the Elites and they forget that Elites could not give a damn about peasant products like Coke, Gillette, etc.

Now, if a product went full patriot in a genuine way (not like Jeep's disingenuous way) then products seem to fly off the shelves. I've become much more judicious in my purchasing choices and will buy from local sources first if they are based or at least not cucked then I will look to US brands that are patriotic or based.

Speaking of which, any good jean companies out there that are woke?