It doesnt gain traction anyway anymore, playing the media game on their field they have prepared better than you is a fools errand, and trying to beat the liars who have total control of their systems through "tricking" them into covering things doesnt work anymore, if it ever really did. The naked truth is all that matters, and no matter how you dress it up people dont want to see it anymore unless they are willing to cast all preconceived notions and look at the facts objectively. If you know anything about the nature of humanity you should know it desperately craves false but pleasant lies over brutal truth, so the drip method will not work here at all. You drip, people assume its crumbs of lies and wont follow it. The only way is to get as much info out as quickly as possible and hope people see through the propaganda. The slow drip method only works if you have lots of time and somewhat honest reporters, we have neither of those at this point. So while i get the pr concerns, i think most of those tactics have little to no relevance at this point as circumstances have changes drastically in just a few short years. And it makes little sense to use tactics derived for a specific situation and assume they will be successful universally.