If multi-national globalist corporations give their overwhelming support to somebody, it means they’re probably bad news for us.
Take Navalny vs. Putin for example:
Putin is anti-globalist, rejects left-wing degeneracy, promoted the church in Russia. He’s greatly disliked by MSM.
Navalny is loved by MSM and the EU and is shown as a martyr. This means he is bad news and likely a globo homo puppet.
MSM loves Bill Gates and Macron and Merkel. MSM hates Trump, Bolsonaro, Assad, Putin, the Slovenian PM, Orban... all nationalist figures who are much more benevolent to their people than these globalist scumbags.
It’s a rule of thumb, which means it doesn’t apply every time but it’s generally a good indicator.
My recollection is that Trump was “liked” because they thought he was a joke. They mocked him.