Newsweek‘s gloating article made the mistake of noting that “A search of the U.S. Patent and Trademark Office database does not reveal any new company being registered under the name Good Pillow or a variant.”

Well, as P.J. Gladnick at Newsbusters noted, “anybody reading that article would be alerted to the fact that Hogg and partner had not even bothered to register the name of their company. Therefore somebody who wanted to could go ahead and register that name, thus depriving Hogg of its use unless he paid (dearly?) for it.”

Well, it appears someone did: “A subsequent search of the U.S. Patent and Trademark Office database reveals that on February 11, a day after the heads up provided by Newsweek, ‘Good Pillow’ was indeed registered by a Mr. Robert Holland of North Carolina. Congratulations, Bob! You might be the only person who ends up making money from ‘Good Pillow.'”

Thank you PJ Media - https://pjmedia.com/news-and-politics/matt-margolis/2021/03/14/david-hoggs-pillow-company-seems-to-have-already-failed-n1432412