Overall, 12 percent of voters reported that an entertainer or athlete influenced their thinking regarding the election.
Influence is higher among Black voters (28 percent), Hispanic/Latino voters (20 percent), LGBTQ (17 percent), Gen Z and Millennials (both 17 percent).
Down the party line, Democratic voters are more likely to be influenced by athletes or entertainers than Republican voters at 17 percent to 9 percent.
Among all voters, 36 percent said that James has done the most to raise awareness and motivate people regarding voting. Taylor Swift came in second with 13 percent, Johnson at 9 percent and Winfrey with six percent. Tying with five percent were Cardi B, Beyoncé and Colin Kaepernick. James (22 percent), Swift (18 percent), Beyoncé and Cardi B (8 percent) all swayed Gen Z voters
Asked to name the person whose opinion they trusted the most regarding political or social issues in America, Hanks came in first among total voters by tallying 49 percent. He was followed closely by Johnson with 45 percent, Winfrey with 38 percent and James with 32 percent.
Broken down by Democratic voters, the results were similar with Winfrey (55 percent) followed by Hanks (53 percent), Johnson (47 percent) and James (44 percent).
Among Gen Z voters, those with the most trusted opinions are recent Emmy winner Zendaya coming in at No. 1 with 59 percent of the votes, followed by Beyoncé (56 percent), Johnson (51 percent), James (43 percent), Winfrey (40 percent) and John Legend (40 percent).
Black voters trust James (67 percent), Winfrey (55 percent), Kaepernick (54 percent) and Legend (53 percent).
LGBTQ voters look to Lady Gaga (45 percent) followed by Winfrey (43 percent), Johnson (37 percent) and Beyoncé (36 percent).
James previously said engaging Black voters was his main goal heading into the election. In a New York Times piece, the Los Angeles Lakers superstar said he would be focused on the voting rights organization More Than a Vote to combat systemic racism at the polls. “We believe that Black people, our community, we’ve been pushed away from our civic duty. We’ve been fed misinformation for many years. And I’m in a position where I can educate people and, through More Than a Vote, educate people on who important this movement is, and how important their civic duty is.”
Should stars use awards shows to deliver politically-themed acceptance speeches?
Sixty-two percent of Democrats voted yes, compared to 29 percent of Republicans. Majorities of Gen Z, Millennials, Black/African Americans, Hispanic/Latinos, Asian Americans and LGBTQ voters agreed with every category turning in upwards of 60 percent of the votes.
fans of specific artists approved issue-based speeches: Lizzo (74 percent), Cardi B (73 percent), Billie Eilish (70 percent), Beyoncé (67 percent), and Ariana Grande (63 percent), to name a few.
Leonardo DiCaprio’s early voting post on social media proved to be the most “energizing” for followers among election-related content, followed by Beyoncé, Johnson, Kerry Washington and James.
Beyoncé's Oct. 1 voting post on Instagram shared with her 155 million followers proved to be the most influential among Gen Z voters with 80 percent saying that it energized them to vote.
Taking a look at news consumption, researchers asked voters to identify their favored news source. Democrats selected CNN which took 53 percent of the votes while Republican respondents selected Fox News with 55 percent of the votes. Gen Z overwhelmingly selected YouTube with 59 percent, followed by Google with 58 percent and Instagram with 54 percent. Millennial voters selected Google with 51 percent, Facebook at 49 percent and YouTube with 47 percent.
Lastly, respondents reported that they are open to companies that take positions on social and political issues with 65 percent of respondents saying its more important than ever to take a stand. And a total of 51 percent of respondents said that brands should work with a famous spokesperson who is open to sharing their take on social and political issues.
The only stoopid I see is anyone who would read The Hollywood Reporter.
Only less dumb than someone who brings this trash here.
Politics is downstream of culture
The Hollywood Reporter is downstream from my toilet
"Muh Gen Z is based!!!"....idiots are brainwashed by Google, Insta and Arianna Grande
And there's literally nothing effective that can be done about that.
If you don't know that, you're just as lost as them.
Only to the stupid.