Note that there is no confirmation that this is the planned name:

This comes after Miller previously told Breitbart that the then-hypothetical platform would be called “Trumper” or something similar.

So Jason Miller says the platform is coming, and claims it will be called Trumper or something similar, and now there is handwringing among pedes about the name Trumper. I doubt it will end up being called that, and it may be that this was just a working name, that was being used pending a decision about what the actual name will be.

I'd like "Trumpet", with "toots" instead of "tweets". But there'salso a lot to be said for a name that isn't explicitly Trumpian.