Its the exact same "tumblr", childish art style being used to push nearly all social justice propaganda. Its all coming from the same place: china. I speculate they went with this art style because it masks its divisive messages under the guise of innocence and helpfulness. A wolf in sheep's clothing. A frozen water bottle used as a projectile. All the aggression of violent revolution while maintaining plausible deniability that it isn't. Insidious.