This is one of those situation where the English language screws itself and tries to undo the damage by making it worse. When referring to things possesively, it is always " 's ". However there is a conflict with "it" since it is also used in a contration (which are essentially improper slang). So to solve the problem, the possessive version loses it's (its) apostrophe to eliminate confusion. I just avoid contractions if I can anymore.
Its.
This is one of those situation where the English language screws itself and tries to undo the damage by making it worse. When referring to things possesively, it is always " 's ". However there is a conflict with "it" since it is also used in a contration (which are essentially improper slang). So to solve the problem, the possessive version loses it's (its) apostrophe to eliminate confusion. I just avoid contractions if I can anymore.
That is why sentence structure/context matters in our language and also why it’s so precise.