The Title should be a Sticky renewed and tattooed because this is true and at this rate they are absolutely going to succeed.

Not a single thing has happened to Coke. Like Twitter/FB etc they have your blessing and permission as not a single thing will blow back on this. They won't lose a thing, they will suffer nothing, they will sneer and get off on doing more and here's the thing: They don't even think about fearing anything. The thought of losing something has never even crossed their minds as a concept.