Hold the line on this - I think a LOT of this started when Pence and the Indiana GOP capitulated to this same tactic as part of the RFRA debacle - So much so that the CEO of Salesforce decided to organize even further for "social justice" and expand their tactics.

https://www.huffpost.com/entry/marc-benioff-indiana_n_7017032

The day after the law passed, he said, he emailed the people he regularly meets and dines with in San Francisco, many of whom are top tech industry executives. Among them was Max Levchin, one of the co-founders of PayPal and the chief executive of financial management site Affirm. Four days after Benioff sent the email, when he flicked on CNBC as he started his morning workout at the gym, he saw Levchin railing against Indiana’s law.

“I was completely blown away,” Benioff said, noting that Levchin went on to organize more than 70 top executives to sign a joint statement condemning the law last week. “This is really the first time that we have started something, and the reason it got started -- the reason it was successful -- is because it was so many different CEOs banding together.”

Benioff has long practiced the "stakeholder theory," a philosophy advocated by World Economic Forum founder and chairman Klaus Schwab, among others. The ideology views shareholders as second to employees, customers, suppliers, communities, trade unions and others who are affected by a company’s commerce. Imbued with a strong sense of corporate responsibility and connected with its community, a firm that's guided by these principles might, the philosophy suggests, earn greater profits over time, translating into higher returns for investors. It’s the corporate equivalent of building good karma.

""This is a really important point that, you know, CEOs have a lot of power and control on investment in states and we want to invest in states where there is equality," Benioff said. "One thing that you're seeing is that there is a third [political] party emerging in this country, which is the party of CEOs," he said.