They're just making a profit while getting rid of the old boxes. You don't expect commies to have the necessary self-awareness to both denounce a logo and to realize that's it's inconsistent of them to continue to profit from it, do you?
True, just as they don't realize that Aunt Jemima was an actual person who's family did well by receiving payments for the use of her image but that is now stopped so all they did was hurt a black family.
Pearl Milling is the process where you take the dark seed and grind it until the dark skin comes off until only the inner white "pearl" remains.
They managed to cancel a.black woman, who will no longer be making royalties for her ancestors, and replaced her with an arguably more racist metaphor. Congrats woke idiots, you played yourself.
This would be like Coca-Cola coming out and saying “with all the opiate deaths in the news, we didn’t feel it was right to keep a name that is derived from cocaine.”
WHO THE FUCK CARES?? They gave up so much brand goodwill with this idiotic change the company is basically worthless now. All so they could virtue-signal to idiots.
To those who aren’t up on your marketing speak, “goodwill” is company value that can’t be quantified. When you think “Aunt Jemima” or “Coca-Cola,” or even “Trump,” there’s a whole lot of mental imagery, ideas and feelings you get when you think of that brand. They spend billions of dollars annually to put all this stuff in your head, so when you think “maple syrup” you automatically think “Aunt Jemima.”
“Pearl Milling Company” just shitcanned decades of that. Whoever made this decision shouldn’t just be fired, they should be personally liable for the drop in shareholder value from this brain-dead move.
I will never buy this brand or any other that bows to the communist. Plenty of good brands and don't have to buy this crap.
Still a trash product no matter the name.
Syrup: INGREDIENTS: CORN SYRUP, HIGH FRUCTOSE CORN SYRUP, WATER, CELLULOSE GUM, CARAMEL COLOR, SALT, NATURAL AND ARTIFICIAL FLAVOR, SODIUM BENZOATE AND SORBIC ACID (PRESERVATIVES), SODIUM HEXAMETAPHOSPHATE.
Almost 100% of foods we eat are just science experiments
Well it’s pepsico. So that’s why: https://contact.pepsico.com/auntjemima/article/why-is-aunt-jemima-removing-image-from-packaging-and-changing-it
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BEING A BLACK AUNT ON A SYRUP BOTTLE IS RACISM IN 2021. I GUESS IT WASNT STRONG ENOUGH WOMAN FOR THE GLOBALIST.
I've yet to see any "Pearl Milling Company" products on my local grocery shelves, it all still says Aunt Jemima.
They're just making a profit while getting rid of the old boxes. You don't expect commies to have the necessary self-awareness to both denounce a logo and to realize that's it's inconsistent of them to continue to profit from it, do you?
True, just as they don't realize that Aunt Jemima was an actual person who's family did well by receiving payments for the use of her image but that is now stopped so all they did was hurt a black family.
She was one of the first former slaves to become very wealthy due to her compensation for using her image and making in-person appearances.
https://www.rushlimbaugh.com/daily/2020/06/17/the-real-story-of-aunt-jemima/
Pearl Milling is the process where you take the dark seed and grind it until the dark skin comes off until only the inner white "pearl" remains.
They managed to cancel a.black woman, who will no longer be making royalties for her ancestors, and replaced her with an arguably more racist metaphor. Congrats woke idiots, you played yourself.
Someone should email them this..
Let's let them fully commit to the rebrand and this shit is on the shelves.
These people are massive idiots.
This would be like Coca-Cola coming out and saying “with all the opiate deaths in the news, we didn’t feel it was right to keep a name that is derived from cocaine.”
WHO THE FUCK CARES?? They gave up so much brand goodwill with this idiotic change the company is basically worthless now. All so they could virtue-signal to idiots.
To those who aren’t up on your marketing speak, “goodwill” is company value that can’t be quantified. When you think “Aunt Jemima” or “Coca-Cola,” or even “Trump,” there’s a whole lot of mental imagery, ideas and feelings you get when you think of that brand. They spend billions of dollars annually to put all this stuff in your head, so when you think “maple syrup” you automatically think “Aunt Jemima.”
“Pearl Milling Company” just shitcanned decades of that. Whoever made this decision shouldn’t just be fired, they should be personally liable for the drop in shareholder value from this brain-dead move.
Yep, that's how Make from State Farm fell apart for me. The tone of the skit changed and it wasn't funny anymore.
Erasing blacks from store shelves....racist!
Who's Pearl Milling? I want to see a picture of her.
She is a purple haired bull-nose-ring'd lesbian from Amherst, MA.
Glad I live in Canada. I never bought this anyway... there's always the best real maple syrup on the shelf of any grocery there.
How dare they remove a black woman. That's racist
they fired a black lady lol
Bahahaha, remove the negro and the financial benefits of the longest running archetype in sales history.
Seriously, someone is paying pearl milling for the hit their bottom line will take. No way they do this out of the kindness of their hearts. No way.
Bring back black lady who make microwave breakfast!
I already bought a bunch for "collectors" items.
Why aren't Blacks good enough to sell products just like White folk do?
Great idea. Purge the black woman mascot from your product to show you're not racist.
Now all the little black boys and black girls can finally achieve success!
"Black Woman, who became the modern equivalent of a multi-millionaire by being the image of Culinary Excellence, Cancelled."
Aunt Jemima Pearl
Death of a brand.