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Alpha_Lemming 2 points ago +3 / -1

They are simply choosing the long term benefit by pandering to youthful consumers.

The problem is that this same demographic is notoriously non brand-loyal.

Any gains are fleeting at best, and continued pandering loses the portion of that demo that actually pulls their heads out of their asses and earns enough to consume something other than the latest must-have electronic gadget.