Bolsonaro is anti-establishment like Trump, but they have some stark differences.
Trump was famous, rich and a very well-liked person by the general public and an outsider in politics.
Bolsonaro was an army captain turned congressman relatively unknown by the general public during his ~25 years in congress, his voters were almost exclusively military (we don't have districts, we have state deputies and >20 parties, so very specific or "politicians of a single-issue" are viable).
The media smears Bolsonaro because he ran a under 500k USD campaign from his kitchen and won the presidency. That was a huge "fuck you" to big media because not only it hit them on the messaging (showing that they were disconnected with the population), it also hit them on the technical field showing the media expertise is dispensable. He cut back the government spending on advertisement (most media in Brazil were taking in huge sums from the federal government) and, just like in the USA media is concentrated in DC and NY, in Brazil they are also concentrated in the most bourgeoisie districts of the largest cities. In essence, they see Bolsonaro as an inferior humble guy who speaks like the common folk and wears fake football jerseys at home and who is not paying them to write nice pieces about.
They resent that he is not Trudeau, with the cologne, designer suits and make-up. And the thing the media likes better about Trudeau, being the insufferable illiterate pigs they are, is that it sounds french.
I like Bolsonaro. Is the establishment just smearing him because he’s a Trump-esque figure?
Bolsonaro is anti-establishment like Trump, but they have some stark differences.
Trump was famous, rich and a very well-liked person by the general public and an outsider in politics.
Bolsonaro was an army captain turned congressman relatively unknown by the general public during his ~25 years in congress, his voters were almost exclusively military (we don't have districts, we have state deputies and >20 parties, so very specific or "politicians of a single-issue" are viable).
The media smears Bolsonaro because he ran a under 500k USD campaign from his kitchen and won the presidency. That was a huge "fuck you" to big media because not only it hit them on the messaging (showing that they were disconnected with the population), it also hit them on the technical field showing the media expertise is dispensable. He cut back the government spending on advertisement (most media in Brazil were taking in huge sums from the federal government) and, just like in the USA media is concentrated in DC and NY, in Brazil they are also concentrated in the most bourgeoisie districts of the largest cities. In essence, they see Bolsonaro as an inferior humble guy who speaks like the common folk and wears fake football jerseys at home and who is not paying them to write nice pieces about.
They resent that he is not Trudeau, with the cologne, designer suits and make-up. And the thing the media likes better about Trudeau, being the insufferable illiterate pigs they are, is that it sounds french.