people that need a personal trainer but are too cheap to pay for one in a gym. Personally I find personal trainers a waste of money unless you're a pro athlete and need someone to coach you on very precise workouts and whatever...but the average person is just pissing away money on an overglorified exercise bike. ooooh, it has an interactive screen on it with someone on the other end paid to shout slogans to you over music from a virtual studio somewhere in kek knows...