Google has 90% market share in search engines. If you are helping this monopoly in any way shape or form, you may as well write Nancy Pelosi a $1000 check and register Democrat.
Get on DuckDuckGo. Make your family join the privacy first movement.
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Keep in mind, duckduckgo doesn't directly create user profiles like Google and others do but in the end they still collect and sell advertisers user data to stay in operations. Search histories across a long enough period of time on a single platform can generate enough traffic similarities that a profile can be pieced together from said raw data.