Last week when I placed another order for pillows, I noticed that he is already selling a small amount of "other" products on his MyPillow site (under the MyStore tab).

There are things like flags, socks, soap.

Got some great books for children.

At the bottom of that page it said 100s of products coming soon! Plus: Do you have a product ready for market? with an option to submit an application (for MyStore marketplace).