Too many people want to pay half gallon prices for quarts of store brand quality ice cream for this to actually kill Ben & Jerry’s. Conservatives are only just now figuring out how to market virtue signaling; B&J has done it for decades.

Still, call their ice cream “shitty” whenever you can. You might get a few people to reevaluate whether they actually love the ice cream, or whether there’s better for cheaper in the deluxe store brands.