If they miss earnings by a few pennies it’s millions...big $. If even our community didn’t buy, the impact would be delayed, but it would show re: post logistics...that’ll be next quarter... we must continue to burn them to harm the stock; otherwise, no one cares and its business as usual. Their margins are thin, so if even we turn the switch off, they’re fucked. I hate Pepsi, but hello Mountain Dew. Praise kek.