They should remain secret (media.patriots.win)
posted ago by NewPoppi ago by NewPoppi +1855 / -2
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0815 15 points ago +17 / -2

This is either blatant stupidity by VS or a brilliant marketing move. VS is widely distributed, but does most of their stuff brick and mortar. There are plenty of "competing" brands which took market share. They are mostly online. It is brilliant if the strongest of the new brands is owned by VS or their owners. It makes VS unwearable, even the existing stuff, because men will associate this picture with it. Voila, men buy their women a different brand or women will, because who wants to wear instant passion killers? In addition, they can save the VS angel show costs. They can use decent looking cheaper models for the other brand.

Fanakapan 14 points ago +14 / -0

You mean run the company and its liabilities into the toilet under the guise of being virtuous ?

Oy Gevalt.

0815 4 points ago +5 / -1

If a brand is loosing market share, it will sooner or later going down the drain. Much better to control and shorten the decline. If VS marketing found out that they don't appeal to the young, they have an issue. Time to die.