BTW - In case anyone is interested: For the first day of the campaign, the most impressions came from Southeast California and Southeast Michigan. Also, males between 25 and 54 were the most common demographic. May daily budget was pretty much blown by 10:00am (first impressions happened at around 8:00am). It'll start over again tomorrow and the day after, but at least I'm getting a few people in each morning heading this way.