Businesses are allowed to have a dress code for workers and customers. I can't decide that wearing a shirt is uncomfortable and go shopping shirtless. They will ask me to leave. If i refuse, they can call the cops. This works the same way.

Businesses want their customers to feel ensured that they are in a clean environment. Why customers feel unsafe with people not wearing masks? Media doesn't help. People actually think BREATHING can spread it. That's a whole other issue. I believe when the numbers are down and people start to feel safe, the laws will be allowed to expire or people will protest in larger numbers. We won't be as divided on the issue. Most people aren't wearing masks outside because they innately know it's pointless.

But right now, it's easier for stores to ask everyone to wear masks than track down the one person coughing is aisle 7 and clean whatever they may have coughed on.