Well when the population for decades has been hammered with “People who go to college statistically make more money” (even though people fail to realize it’s a correlation not a causation. Rich kids with well connected parents go to college.) so everyone just goes to college then you as an employer just have to wait for them. The overachievers don’t apply for jobs they go to college because that’s what they think they should do. So the companies wait and look for those.