Yes. Agree with them and join their side, or you will be marked as the enemy. Sound familiar?

Those words are a little too direct and harsh though, so they use psychology to make it seem as if they are the good side by calling the other side Nazis. When a person hears that ultimatum they think, "Well I'm definitely not a Nazi and don't want to be seen as one so..."

And there you have it. Straight out the playbook.