This is the unauthorized biography of Mypillow CEO. I think it will win a pulitzer for journalism /s

It was a record hot night in june. Restless, after much tossing and turning on my new closed cell elastifoam pillow--aka the standard memory foam--I, Michael Lidell, decided these pillows were trash and made my head too hot. So I took it down to the garage and fired up my lawn and leaf troybilt chipper, attached a trash bag to the end, and tossed this dagum sweaty thing in. Of course it shredded it into memory foam chunks and deposited it nicely into my garbage bag. I turned it off and layed down on the bag, just as my wife came down screeching at me for making so much noise at 333am. But instead of cowering in fear, I jumped up and said, "Honey! I figured it out. CHUNKS. It's about CHUNCKS."

Then for the next 3 months I bought up all the memory foam pillows in my liddle wiscaannsin town and chipped them for hours every day, stuffing them into pillow cases I made. Then I resold them

Now I'm a millionaire! It just goes to show how you can repurpose other things widely available and make tons of money doing practically nothing but marketing