In honor of BLM, Ford will release the new Bronco on July 9, OJ's birthday.
(media.patriots.win)
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From TFA:
We're going to reveal Bronco just like we said we would on July 9," Mike Levine, Ford North America product communications manager, told the Free Press.
He said Simpson's birthdate is "purely coincidental.
Maybe there's a conservative 'Judas goat' inside Ford that set this up just for the lulz.
Yeah no way that's just a coincidence.
I seriously doubt it's a coincidence. There are a lot of days you can launch a new Ford Bronco, and picking the one that happens to share the date with the most famous incident ever involving a Ford Bronco is just not going to happen at random. It's not race-sensitive enough (he got off!) to get them in trouble, but it's it'll get them awareness you can't even pay for. While it seems like a pretty savvy marketing move on paper, doing anything race-adjacent is frankly asking for trouble these days, especially with the media willing to amplify the (otherwise hyper-minority) Twitteratti loonies if they see an advantage in doing so.
Didn't they initially plan a reveal at the end of March but got Covid'd?