I seriously doubt it's a coincidence. There are a lot of days you can launch a new Ford Bronco, and picking the one that happens to share the date with the most famous incident ever involving a Ford Bronco is just not going to happen at random. It's not race-sensitive enough (he got off!) to get them in trouble, but it's it'll get them awareness you can't even pay for. While it seems like a pretty savvy marketing move on paper, doing anything race-adjacent is frankly asking for trouble these days, especially with the media willing to amplify the (otherwise hyper-minority) Twitteratti loonies if they see an advantage in doing so.