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reefacts 1 point ago +1 / -0

Exactly. The last time the keyword of "black lives matter" started trending was literally this same month exactly 4 years ago. It's so overt that it's almost funny. FYI: Data is normalized between 0-100, if you excluded the most recent usages of the term starting this month the previous peak from 2016 would top out at 100 just the same.

https://trends.google.com/trends/explore?date=today%205-y&geo=US&q=black%20lives%20matter