Odin was the king of the Norse gods, and he was associated with "wisdom, healing, death, royalty, the gallows, knowledge, war, battle, victory, sorcery, poetry, frenzy, and the runic alphabet". (reminder that the symbol for Bluetooth is two letters from the Norse runic alphabet which stand for the initials of the Danish king Harald Blåtand, or "Bluetooth" in English) Odin even sacrificed one of his eyes in exchange for wisdom.

If I had to guess what this is about, it's some kind of knowledge-sharing system that isn't reliant on Silicon Valley, and that it'll work on computers, cell phones, and other electronic means of communication.