Exactly. They are running focus testing along with a content calendar. For BLM I suspect they had everything lined up neatly. Statistically it is inevitable that there will be a shooting. They set criteria for what that needed to look like (minimum viability) and as soon as there was a tragedy they could use they executed a prebuilt plan.
Exactly. They are running focus testing along with a content calendar. For BLM I suspect they had everything lined up neatly. Statistically it is inevitable that there will be a shooting. They set criteria for what that needed to look like (minimum viability) and as soon as there was a tragedy they could use they executed a prebuilt plan.