Genuinely, BRC is just damn good coffee. I'm one of those people that I forced myself to acquire a taste for it, for social drinking- just like with wine- when I was a young teen, but I always had to heavily doctor the stuff and I never enjoyed it. Black Rifle's, though, is another beast entirely. The stuff goes down smooth, I can actually appreciate the taste of it, and I'm actually seriously craving it in the mornings now. I'd highly recommend it, even if it wasn't veteran owned and operated and I didn't know that they're allowed to have puppers in their office.