I am a poll worker in PA. I got a chuckle a couple of times when people would state loudly "I don't want to vote for any democrats". People are very ignorant of politics. I found this out when I ran for schoolboard. Even after serving 8 years, people didn't know I was on the board.

Anyone out there running for office - go out door to door. Send flyers with a few easily remembered positions on there. Put out signs. Have a core group of supporters to help with social media. People are not interested enough to know much about their government.