I think these messages are made to divide the people. There are beautiful people of every race, but specifically and continually telling black people how beautiful they are, in my opinion, just further makes them feel like they are superior to every other race. The article even says the goal is to "empower" black people. Imagine if someone did the same saying they were empowering white people specifically. I'm so done with the race bullshit. It's a fucking color. We're all equal and everyone should be equally "empowered".