Edit: I haven't watched pro football in several years. I just saw a related post and thought I'd alert those who are subscribed that apparently July is the unsubscription window. If the woke corporations are going to turn a game into a political crowbar, based Patriots should react as their conscience guides them, and that might include canceling a subscription.
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Goya happened because they went after a brand most people never heard of.
You can't boycott something you never heard of, but you can start buying it when you didn't before.