A lot of those stores are corporations -- it will be the workers there that will bear the brunt of this. As for the privately owned ones: some of them thought it would never happen to them. Both workers for the corporate stores and owners/workers of the privately owned shops are waking up to the reality that it very well can happen to you. Some are indeed being hit by the reality wake up call, but some will not be able to wrap their heads around it I'm sure.