Liberals are usually the dumbest consumers there are. They never bother to actually know anything about what they buy, and completely gobble up advertising bullshit without a second thought. I know of a local restaurant/deli that has a very “organic” “hippie” sounding name. Almost everything they sell is just regular old conventional hyper processed crap, but with nice earthy looking advertising and a new improved higher price. All the local liberal cat ladies love it, and the Portland types that roll through stop there.