My email to them: I am appalled to learn that Columbia has joined the woke race card game. Bubba wallaces “noose” incident was an ignorant failed attempt to bring racism into a sport where it doesnt exist to stir up controversy and create division. By definition he is a race baiter. He is also a terrible driver if we go on merit alone, consistently finishing last. You’re stance to prop this race baiter up as a spokesperson for columbia has left me no choice but to get rod of my Columbia clothes and never buy them again. I will be purchasing lands end, ll bean, and north face. I dont know how much it will impact your company but i would imagine there are many more like me who will now refuse to buy and support this brand.