I think they like the Soybaru because it's a truck that doesn't have to be a truck. You see, if you drive a pickup truck that means you're a dumb hick... right? Where I come from it just means your an American Man. Like ol' Charlie Daniels said, God rest his soul:

I was raised on beans and cornbread

And I like my chicken fried

Yes, I drive a pickup truck

And I'm full of American pride

I keep a Bible on my table

I got a flag out on my lawn

And I don't believe in mindin'

No one's business but my own