This. A company makes a thing like shoes or a jersey and they arbitrarily decide their product will be limited and valuable because they know dumbasses will pay any price to possess "something special". There is big money to be made in the "limited and valuable" market because some people really are that stupid.
For another example, look no further than how big jewelry has scammed the world over pretty rocks.
The hilarious part is that they are not even limited. Limited in the 21st century almost always still means millions of the product were produced. Instead of collecting worthless shoes, and in the case of Nike, being complicit in slave labor, buy some safe long term securities and build your wealth.
This. A company makes a thing like shoes or a jersey and they arbitrarily decide their product will be limited and valuable because they know dumbasses will pay any price to possess "something special". There is big money to be made in the "limited and valuable" market because some people really are that stupid.
For another example, look no further than how big jewelry has scammed the world over pretty rocks.
The hilarious part is that they are not even limited. Limited in the 21st century almost always still means millions of the product were produced. Instead of collecting worthless shoes, and in the case of Nike, being complicit in slave labor, buy some safe long term securities and build your wealth.