I think this site is more of an image/discussion board. There's not a notion of "social connections" as currency here. You don't have friends or networks and I certainly cant fathom how you could use .win as a substitute for social interaction, the way Facebook, et al are. Same goes for Reddit, really.

The addictive and dangerous part of social media is how it tickles the reward center of your brain and drives you to expose more and more of yourself for more rewards. Hard to argue .win does that.